A maypole against a blue sky, used as the logo for the Tradfolk.co website

Advertising with Tradfolk

For specific information about advertising on Tradfolk.co, please get in touch on hello@tradfolk.co.

Although the website has only been running since November 2022, we have a fast-growing, highly-engaged audience that tells us they value the sense of community that Tradfolk offers.

On this page, you’ll find…

Numbers and engagement rates

Our rapid growth plays out in our numbers. Although we may be smaller than many sites (we’re young, after all), our carefully curated focus on traditions – an increasingly popular area of interest, post-pandemic – means that we have an engaged crowd who know exactly what to expect when they visit.

By the 8th month of publication, we were averaging just under 10,000 monthly visitors. That’s not bad at all for a new site, but as most people in the digital ads world will tell you, it’s less about audience size these days and much more about levels of engagement. After all, there’s no point in advertising to people who simply bounce off the page.

So, here are a few engagement numbers for you.

  • Between May-July, 2022, the average time spent on a Tradfolk page was over 4x the industry standard.
  • Our average newsletter open rate was 20% higher than the industry standard.
  • Our Instagram grew by approximately 100 new subscribers per week during the same period, and the Instagram engagement rate was almost twice the average engagement rate for brands and publications.

In short: people spend time with and remember Tradfolk content.

Our readership

Our audience is truly cross-generational, and trends towards a younger crowd than many people associate with traditional music, arts and crafts. Across the first 8 months of publishing, nearly 40% of our visitors were between 25 and 44 years old, 45% female, 55% male.

72% of our readership is in the UK (21% of those in London), 11% is in the United States, and the remainder are mostly in New Zealand, Canada and Australia.

It seems that many of them come for the folk music but stay for the other bits and pieces. They’re an eco-conscious, arts-loving, politically-minded crowd. In a sample of approximately 30% of our audience, the most common affinity categories were:

  • Green living enthusiasts (4.21%)
  • Cooking enthusiasts (3.71%)
  • Book lovers (3.56%)
  • News and politics readers (3.02%)
  • Art & theatre afficianados (2.98%)

What people have said about Tradfolk

Tradfolk is brilliant in so many ways. It’s a fantastic resource for anyone who wants to find out more about folk traditions and music. It’s almost like a living creature that knows everything folk-related that’s going on, no matter where in the world it’s happening. But maybe the best thing is the sense of community you get from Tradfolk – like there’s this big, joyous, multifaceted folk revival going on, and you’re part of it.” – Angeline Morrison, folk singer

“Tradfolk.co is a hugely important publication for me as an artist and a person interested in folk culture. There really isn’t an equivalent out there in terms of the type of coverage or the reach to a very targeted and enthusiastic audience. The reviews are always sensitive and informative and there simply isn’t anyone else providing the kind of one-stop shop for events and music information.” – Debbie Armour, Burd Ellen

Tradfolk is a wonderful thing and its presence in the folk scene is long overdue. There are many other platforms that do reviews and interviews, often very well, but Tradfolk seems to stand alone in presenting lengthier articles that are serious yet engaging.” – Nick Hart, folk singer

“At the English Folk Dance and Song Society we have admired Tradfolk from its very start. We love how Tradfolk is introducing so many diverse people to the wonderful folk arts of England, while simultaneously and equally successfully producing fascinating and entertaining content for those who have always placed folk at the centre of their cultural lives. We are delighted to support Tradfolk with its Old Songs podcast, and we hope that you look forward to listening to it as much as we are.” – Peter Craik, Director of Marketing and Communications, English Folk Dance and Song Society

“FolkEast is delighted to welcome Tradfolk on board as official 2022 media partners for the 10-year celebrations. Tradfolk‘s inclusive approach to folk reaches beyond the music and embraces the arts, heritage and people, tapping into what we hold very dear to our hearts here at FolkEast.” – Becky Marshall-Potter, Festival Director, FolkEast

“Tradfolk feels like a very important thing at the moment. Jon and his team select their subjects very well, do proper research and the articles are always well-written, informative and engaging. It’s already one of the first websites I check, and The Old Songs Podcast is top of my listening list. It’s great to know that these traditions are in such safe hands.” – Ant Miles, Fancourt Music

Advertising opportunities

Our range of advertising opportunities includes:

  • Media partnerships with festivals (see our FolkEast content hub as an example)
  • Inclusion of gigs, concerts, sessions and festivals on our events page. We don’t currently charge for listings, but some people choose to contribute support to the website (see the ‘support’ page) at their own discretion.
  • Sponsored blog posts
  • Sponsored social media posts
  • Inclusion in our weekly newsletter

How to get in touch

Get in touch on hello@tradfolk.co to discuss possibilities.